How can we measure the influence of the blogosphere?

作者:Kathy E. Gill


摘要:This paper reviews ways to measure the influence of the blogosphere on public opinion and mass media. It covers anecdotes of stories becoming big in the blogosphere and then being (re)introduced into mass media. It reports on the traffic blogs receive and their integration into political and news sites. It also compares the relative ranking of blogs on websites like BlogStreet and Technorati.