Visualizing Information for Advocacy: An Introduction to Information Design

来源:Tactical Technology Collective

The booklet has been released and is also available for download here

Modern life is saturated with ever increasing amounts of information, advertising and media with little time to digest what is being said. Against this background, NGOs and advocates too often find the information they want to communicate, either buried in long reports full of professional jargon and statistics, or overlooked in an endless stream of media releases. Whether communicating to the public, staff, donors or government officials, information design can help NGOs communicate with more impact, increase accessibility, and present issues powerfully.

Visualizing Information for Advocacy: An Introduction to Information Design is a manual aimed at helping NGOs and advocates strengthen their campaigns and projects through communicating vital information with greater impact. This project aims to raise awareness, introduce concepts, and promote good practice in information design – a powerful tool for advocacy, outreach, research, organization and education.

Through examples, the booklet demonstrates how to use innovative visual graphics to tell a complex and powerful story in a snapshot.

The manual was designed and produced as a collaboration between Tactical Tech and John Emerson of Backspace - a design consultancy dedicated to research, development and promotion of design in the public interest. John’s work portfolio includes print, internet, and broadcast television work for NGOs, not-for-profit corporations, and activist groups.

If you would like to order a copy of the booklet or write to us about your thoughts on information design, please contact us on